Booksellers, teachers, and librarians who e-mail a photo of a Roald Dahl event they’ve hosted between September and the end of December will be entered in a sweepstakes to win one of 20 $100 prizes to put toward a pizza party. The first 1,000 participants to do so will also be sent a Reading Dahlathon medal.
Participants can track their reading progress in the Dahlathon Official Reading Journal, available at bookstores and libraries or online at A Reading Dahlathon easel with 20 copies of the journal and the calendar poster were included in merchandising kits distributed to booksellers and librarians.Īfter completing three books, kids can mail to the publisher an entry form (found in the journal) to receive a certificate and a free book. Kicking off in September and running through December, the program encourages kids to read three of the author’s books during that time frame. This year, the publisher is expanding its Dahl promotion with the Roald Dahl Reading Dahlathon, a reading challenge for kids ages seven to 13. The flip side of the poster contains reproducible bookmarks and word games based on various Dahl novels. To celebrate this month-long promotion, Penguin Young Readers Group has created a calendar poster with suggestions for daily activities to commemorate Dahl, including a recipe for “ James and the Giant Peach juice” and a wear-something-yellow day in honor of the author’s favorite color.
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